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Emei Interview

Posted on March 12, 2025

Emei sitting alone in white room with long hair extensions on the floor.

On Friday, March 14th at 10am, Astral Projection airs a recent interview with L.A. based alt-pop artist, Emei.

A trip down a rabbit hole is often a dark and confusing descent into madness. Going down one means leaning into your own insanity. Getting stuck in one is letting it take over. But for those equipped with the will to pull themselves out, the reward at the end can be profound: a moment of clarity that gives way to personal transformation.

Two years after breaking TikTok with her slinky hit “Late To The Party,” rapidly rising alt-pop confessionalist Emei has fallen down her own rabbit hole and undergone a metamorphosis. Following the release of her previous widely embraced projects, End of an Era, and Scatterbrain, a challenging period of writer’s block and creative renewal has brought the Los Angeles-based songwriter to return with her most ambitious, and intimate, offering yet.

RABBITHOLE, her glossy, high-octane third EP, is a journey within a journey, thematically traipsing through the darkest depths of her psyche, touching on anxiety, insecurity, and madness with hyper-relatable lyricism, wit, and perspective. But its creation was also transformative as it ushered in a blossoming artistic era for the singer. Loosely inspired by the classic bildungsroman Alice In Wonderland, it’s her first-ever concept project. “I spent the past year or two really developing and figuring out my sound, the visuals,” she says. “On the career side of things, [RABBITHOLE] feels very much like a project that I had to go through. It’s Emei 2.0. It reflects this period of growing up and becoming the person that I’m supposed to be.”

Photo: Jordan Kelsey Knight

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