On Friday, November 6th @ noon, Method to the Madness host Lisa Kiefer interviews Anil Ananthaswamy about his new book The Man Who Wasn’t There: Investigations Into the Strange New Science of the Self, a new portrait of the human self based on 21st century, cutting edge neuroscience revelations. Ananthaswamy is a science journalist and consultant for New Scientist magazine and is guest editor of the science writing program a the University of California, Santa Cruz. He has won the Physics Journalism Prize from the U.K. Institute of Physics and the Best Investigative Journalism Award from the Association of British Science Writers. His first book, The Edge of Physics, was voted Book of the Year in 2010 by Physics World.